{"id":70,"date":"2026-10-10T10:32:28","date_gmt":"2026-10-10T10:32:28","guid":{"rendered":"https:\/\/redapplepragency.com\/wordpress\/?page_id=70"},"modified":"2026-10-10T11:22:08","modified_gmt":"2026-10-10T11:22:08","slug":"escorts","status":"publish","type":"page","link":"https:\/\/redapplepragency.com\/?page_id=70","title":{"rendered":"Escorts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>About Force Motors<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Escorts Group, is among India\u2019s leading engineering conglomerates operating in the high growth sectors of agro-machinery, construction &amp; material handling equipment, railway equipment and auto components. As one of the leading tractor manufacturers of the country, Escorts offers a comprehensive range of tractors, more than 45 variants starting from 25 to 80 HP. The Group has earned the trust of over 5 Million customers by way of product and process innovations over six decades of its existence. It manufactures and markets a diverse range of equipment like cranes, loaders, vibratory rollers and forklifts.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Agriculture Tractors<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Objective<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00a0To introduce FARMTRAC 6060 and 6065 and POWERTRAC Diesel-Saver Plus tractors in the high potential market of Nepal.<\/li>\n\n\n\n<li>Launching this major international automobiles brand.<\/li>\n\n\n\n<li>To generate explicit recognition about the brand \u2013 Escorts&amp; position it as the category leaders in the Auto industry.<\/li>\n\n\n\n<li>To cater for the emerging \u2018commerce-minded\u2019 farmers of Nepal.<\/li>\n\n\n\n<li>To revolutionaries the tractor market in the country<\/li>\n\n\n\n<li>To strengthen the sales and service network so that the benefits of these products are effectively delivered to the customer base.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The Challenge<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>To position Escorts as a strong auto player and not only a rural player.<\/li>\n\n\n\n<li>To set up Escorts brands in interest of farmer\u2019s entrepreneurial commerce oriented mindset<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PR Tools<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>One-on-one interactions<\/li>\n\n\n\n<li>Press release dissemination<\/li>\n\n\n\n<li>Press meets<\/li>\n\n\n\n<li>Media releases<\/li>\n\n\n\n<li>Industry Stories<\/li>\n\n\n\n<li>Product reviews<\/li>\n\n\n\n<li>BTL initiatives<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Results:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Corporate Brand Building exercise for Escorts provided them a strong platform from a commercial point of view, strong visibility in industry stories on a national level.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Local emerging needs of tractors were met promptly.<br>Product visibility stronger through product reviews and test drives.<br>Media curiosity very high on the various developments in the Company thus maintaining a high share of voice for the group<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About Force Motors The Escorts Group, is among India\u2019s leading engineering conglomerates operating in the high growth sectors of agro-machinery, construction &amp; material handling equipment, railway equipment and auto components. As one of the leading tractor manufacturers of the country, Escorts offers a comprehensive range of tractors, more than 45 variants starting from 25 to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-70","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Escorts - red apple pr agency new<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/redapplepragency.com\/?page_id=70\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Escorts - red apple pr agency new\" \/>\n<meta property=\"og:description\" content=\"About Force Motors The Escorts Group, is among India\u2019s leading engineering conglomerates operating in the high growth sectors of agro-machinery, construction &amp; material handling equipment, railway equipment and auto components. 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